We live in a society surrounded by media. Everywhere we go, we see posters, billboards, magazines etc. These forms of advertisements and media are targeting a specific market through fonts, images, and design.
One example of this is the movie “Fantastic Four.” Fantastic Four is based on the 1961 comedy which was published by Marvel Comics. The Fantastic Four is formed during an outer space test flight in an experimental rocket ship. The four protagonists are bombarded by a storm of cosmic rays. Upon crash landing back on Earth, the four astronauts find themselves transformed with uncharacterized abilities. They decide to use their powers in a positive way and act as superheroes.
One typographic choice made in the design of the cover was to make the font characters bold, so that they stand out. This typography is bold and has a clean cut. It is very effective and powerful. The font is also blocky and represents the characters
One example of this is the movie “Fantastic Four.” Fantastic Four is based on the 1961 comedy which was published by Marvel Comics. The Fantastic Four is formed during an outer space test flight in an experimental rocket ship. The four protagonists are bombarded by a storm of cosmic rays. Upon crash landing back on Earth, the four astronauts find themselves transformed with uncharacterized abilities. They decide to use their powers in a positive way and act as superheroes.
One typographic choice made in the design of the cover was to make the font characters bold, so that they stand out. This typography is bold and has a clean cut. It is very effective and powerful. The font is also blocky and represents the characters
bizarre power and strength. It appeals to a general audience however, by putting actor star Jessica Alba on the front cover; it is attempting to reach to all adults and children. The type font is effective in attracting a broad target audience as it portrays a professional and bold look.
http://www.comicbookmovie.com/images/news/fantastic-four/ff092005.jpg
http://www.comicbookmovie.com/images/news/fantastic-four/ff092005.jpg
A magazine that does not use typography well in order to send across its image is the magazine “Muscle and Fitness.” The cover compares the character Michael Chiklis, to his Fantastic Four character Ben Grimm. This cover uses a plain typographic at the top of the magazine. I believe the font type is Aerial however, I am not certain. The title of the magazine, which is the most important, uses yet a different font. The typography is behind the two characters which ultimately takes away from the font and its impact. The font type is appealing however, cannot be seen clearly. I believe that the font is not effective as it cannot be read by many.The typography is effective to a particular audience as the font type is bold and large representing how to gain muscle in the shortest amount of time. I believe it is affective in attracting teens and adults who want to gain muscle. The font represents a clean and smooth look; however the page is clustered with too much writing. The characters also cover the main font which in my opinion takes away from what could have been a great looking magazine cover.
A cover that does a great job with little typography is the movie “Gone in 60 Seconds.” The movie is about a character who was a former master car thief forced to return to his former trade and steal fifty cars in order to avoid his brother being killed. The cover uses a simple but effective typography at capturing their target market. The cover uses a simple font type however it’s a font that is interpreted not read. The first time I interpreted the font, I knew it dealt with cars. The font is very effective as it is targeted to teens and adults who are car enthusiasts. The typography’s central message portrays a theme of fast and exotic cars.
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